- April 17, 2026
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The European Commission has launched a public consultation on how Alphabet should share Google Search data with rival services under the EU’s Digital Markets Act (DMA).
The move is part of an ongoing case opened in January 2026, aimed at ensuring the company complies with rules that require major tech “gatekeepers” to make certain data available to competitors on fair terms.
Under the DMA, Alphabet must share anonymised search data, such as rankings, queries, clicks and views, with other search engines, including AI-powered services. The Commission has now outlined draft measures specifying how this should work in practice.
The consultation focuses on five key areas: who is eligible to access the data, what data must be shared, how it should be anonymised, pricing conditions, and the technical process for sharing it. Officials are particularly seeking input on whether the proposed system would be effective, complete and realistic to implement.
Companies offering search engines, as well as other stakeholders, are encouraged to respond by 1 May 2026.
The feedback will help shape the Commission’s final decision, expected by 27 July 2026, which will make the measures legally binding on Alphabet.