The Irish government is considering introducing a generational smoking ban that would permanently prevent younger generations from legally purchasing cigarettes, as part of a broader effort to reduce tobacco use and smoking-related harm.

The proposal would mirror legislation adopted in the United Kingdom, under which tobacco sales are prohibited to anyone born on or after 1 January 2009. According to the Irish Examiner, Irish officials are reviewing the legal implications of the measure, which could be presented to the Cabinet as early as July.

Health Minister Jennifer Carroll MacNeill said the government is evaluating a range of options under the updated Tobacco Free Ireland strategy, describing tobacco as “a uniquely lethal product” responsible for nearly 100 deaths and more than 1,000 hospitalisations every week in Ireland. She said all measures, including a generational ban, are being considered to achieve the country’s public health objectives.

The government is also reportedly examining additional tobacco-control measures, including requiring cigarettes to have a standardised appearance to reduce their appeal and expanding smoking-cessation support. The proposals come after Ireland approved legislation banning disposable e-cigarettes, with further restrictions on vape flavours and colours also planned.